I have had the privilege of traveling throughout the world, but I have never been to the continent of Africa. I hope to explore the continent someday. I was told recently about a city in Northeast Morocco called Chefchaouen and commonly referred to as the Blue Pearl of Morocco. The images of this city are so striking because the entire city is painted in various shades of blue. Some say the color was introduced to keep insects away. Some suggest the color was introduced by Jews that took refuge in the city during WWII.
As you can imagine this city has attracted tourists from across the globe.
The blue color is said to represent the sky and heavens and serve as a reminder to live a spiritual life. It is interesting to note that there is a large Muslim population with several Mosques through city and at the same time Chefchaouen is becoming a destination for the Catholic Feast Semana Santa and Christmas celebrations. The city is said to have a relaxed, peaceful atmosphere and being located in the region of Morocco known for cannabis cultivation may contribute equally to its laid back vibe.
Regardless, the monochromatic city has a power similar to the white and blue domed roofs found in Santorini, Greece. There is something comforting about being in a community with such overwhelming visual harmony. Is this harmony simply a thoughtful response to ones’ environment? Is it a natural expression of a shared common vision or set of values? Is it a mechanism or tool to attract attention or create perceived value? How do you get everyone in a diverse community to get on board with painting their home and business blue?
Do you force compliance by making a law or regulation?
Most subdivisions in the United States mandate and control the colors you can paint your house as well as the plans and materials you are allowed to use. Subdivisions that don’t have a set of plans often have design review boards that maintain a set of visual standards and values. Several communities go further and won’t allow homeowners to mow their own lawns, put up a clothesline in their back yard and will fine residents for leaving their car in the driveway. These regulations are intended to create a harmonious community experience and preserve a particular outward appearance that corresponds to a certain price point. The main justification for these regulations is to control the quality of one’s experience and maintain property values. The reality is most modern subdivisions are far from harmonious and are not knitted together by a set of shared values or vision; however the appearance of harmony is a comfort to many.